Achieve your goals

A Dubai-headquartered holding company operating across media, marketing, technology, retail, events, ticketing, sponsorships and influencer management — with subsidiaries from Casablanca to Cairo, Beirut to Baghdad, and on to North America.

Smart marketing Strategy Media Tech Events
Smart marketing Strategy Media Tech Events
Smart marketing Strategy Media Tech Events
Smart marketing Strategy Media Tech Events

AfterMedia is a Dubai-based holding company founded in 2010, with subsidiaries in North America, Northwest Africa, Dubai, Iraq, Egypt and Lebanon — operating in media, marketing, technology, retail, events, ticketing and sponsorships.

We work to a proven, tested formula — refined across a decade of success stories in media and communications. Our partners get a team that has lived inside the region's brands, networks and broadcasters.

More than 70 result-oriented specialists operate across three continents as a single, coordinated team. Honest, eager, obsessed with the work — that's the partnership we've built since 2010.

100+
combined years of experience
16+
years operating
70+
specialists in‑house
3
continents covered
12
subsidiaries
After Media team
Philosophy

It's all about
the people

A partnership since 2010 — driven by eagerness, honesty and patience for the work. We conduct deep market research, analyse consumer behaviour, and surface the insights that shape every creative direction.

See our services
What we do

Strategy, story,
and the screens that
carry it

Advertising
services.

14 capabilities
  • Strategy planning & development
  • Brand & campaign development
  • Market research & brand tracking
  • Data analytics & insights
  • Branding & artwork
  • Signage, stationery, print
  • Story-boarding
  • TV, radio & OOH production
  • Screen animations
  • GFX videos & 3D modelling
  • Event posters & design
  • Influencer marketing
  • Social media management
  • Community management

Media
buying.

15 capabilities
  • Media strategy & schedule
  • Booking advertising commercials
  • Space negotiation
  • Selection & booking rates analysis
  • Audience-data monitoring tools
  • Monthly budget control
  • Special opportunities tracking
  • Daily broadcast supervision
  • Buying administration & invoice control
  • Competitor activity analysis
  • Campaign review
  • Audience measurement
  • Monthly & annual reports
  • Media consulting
  • Website & app development

Smart travel
technology.

8 capabilities
  • End-to-end concierge & lifestyle services
  • Smart travel & experience packaging
  • Revenue optimization
  • Global accessibility & partner network
  • Premium customer experience & support
  • Operational efficiency & scalable technology
  • Data-driven personalization & customer insights
  • Seamless booking, inventory & fulfilment management

Event
production.

9 capabilities
  • Event concept development & production planning
  • Project management, budgeting & timelines
  • Venue setup, staging, set design, technical production, sound, lighting, AV & LED
  • Supplier, vendor, crew & talent coordination
  • Logistics, permits, safety & operational planning
  • On-site event execution & show management
  • Guest experience infrastructure, registration, access control, seating & hospitality
  • Content production, livestream, photography, videography & branded content
  • Post-event breakdown, reporting & debriefing

Event
sponsorships.

9 capabilities
  • Sponsorship strategy
  • Sponsorship sales & commercialization
  • Sponsorship package development
  • Sponsor activation & execution
  • Marketing & media deliverables
  • Partnership & account management
  • Measurement & reporting
  • Hospitality management
  • Data & tech

Ticketing
platform.

7 capabilities
  • Advanced ticketing & inventory management
  • Seamless VIP & hospitality access
  • Interactive fan engagement solutions
  • Optimized checkout & conversion experience
  • Secure digital ticket distribution & access control
  • Real-time event operations & ticket validation
  • Multi-channel sales & partner distribution
Meet the team

The three who run the room

Hani Ghorayeb

Hani Ghorayeb

Managing Partner

30+ years in MENA media. Co-founder of Blue Engine Studios and AfterMedia, with senior roles at Arabian Media Services and MBC Media Solutions.

Fady Rouhana

Fady Rouhana

Managing Partner

A career in FMCG sales and marketing, with senior positions at Ericsson, Nokia and PepsiCo before partnering at AfterMedia.

Halim Sader

Halim Sader

Managing Partner & MD

With over two decades of experience across media, advertising, and event sponsorships in the MENA region, holding senior leadership roles at Arabian Media Services and Diginet Arabia. Founder of HJMC before becoming Managing Partner at AfterMedia.

Core team

The key contributors keeping the work moving.

Ibrahim Shaker Managing Partner Seats, Clevertrip
Mario Otayek CFO
Bahaa Bahrouch Technology
Maroun Farah PR
Elise Bou Malham Marketing
Himzu Bavic Creative
Peter Francis Partnerships
Zineb Bouida Social & Influencer
Sherif Abillama Operations
Asma Kadir Traffic
Zhor Hamou Trade Desk
Our network

Three continents, one team

AfterMedia office
Network office
Our Partners

Twelve entities
under one roof

WB Africa
MMindz
Hopscotch
Vuidoo
Magenta Star Group
Fusion MENA
MediaWay 360
Media On Board
Element
Claudia Haddad
SEATS
Clevertrip

Trusted by
the brands that
define the region

From global telcos and broadcasters to streaming platforms, FMCG giants, automotive leaders and financial institutions — the partners that have entrusted us with their MENA campaigns.

Hyundai
Kia
FCA
National Bank of Iraq
National Bonds
Société Générale
Visa
Allianz
Saham Group
CIMR
Eqdom
Bitget
Avon
Sephora
L'Oréal
YSL Beauty
Red Bull
7 Days
Pepsi
McDonald's
Aqua Carpatica
Lay's
Nescafé
Nestlé
Mondelez
Lesieur
Bel
Edita
P&G
Ace
Samsung
Honor
GoPro
Huawei
Ice Watch
Curaprox
Fine
Copeland
GSK
Gulf Buzz
Lovin Dubai
Virgin Radio
MBC Group
Shahid
Anghami
Kooora
Mawdoo3
beIN Sports
Radio Mars
Roxy Cinemas
Dubai Parks & Resorts
Dubai Esports Festival
Maroc Telecom
Supercell
Velo
Uber
Careem
Air Canada
Etihad
Visit Dubai
Department of Culture & Tourism
Saudi Tourism Authority
Discover Qatar
Miral
Yas Island
F1
LA Clippers
New York Yankees
UFC